10. Starting a Clothing Brand While Working Full-Time - The Real Talk

In this episode, Lloyd sits down with Michael and Toneya, co-founders of Diamond Discipline Apparel, to explore the untold stories behind building a clothing brand from scratch.

From turbulent childhoods in regional WA to launching their first collection, Michael and Toneya reveal the raw realities of building a business while working full-time jobs.

They discuss contrasting parental separations, the grit required to scale a brand, and the harsh reality of bootstrapping, including late nights spent printing merchandise, managing limited budgets, and balancing ambition with survival.

Suppose you're curious about starting a clothing line, navigating partnership dynamics, overcoming adversity, or understanding what it truly takes to build a business alongside your day job. In that case, this honest and inspiring conversation is for you.